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Meet us to see how you can reach audiences search and social miss. Realize, Taboola’s performance platform, uses predictive AI to turn premium inventory into the measurable outcomes you need to scale.
30minAbout us
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
On stage
For the last decade, the industry told itself that more data meant better decisions, but it didn't—it meant mostly safer ones. Marketers traded courage for cover, proving what already worked while bold ideas died in a dashboard because nobody could model them in advance. Today, AI has made that safe optimization table stakes.
Tom Inbal came into marketing from Strategy and M&A where investment in marketing over other initiatives was never a given. That outside view gave him a clear answer to the uncomfortable truth most marketers are avoiding: the industry didn't just trade creativity for data, it traded courage for cover. And now that AI has taken over the optimization, there is nowhere left to hide. The marketers who survive won't be the ones who just crunch the numbers best. They will be the ones willing to make bets the numbers can't validate. Tom Inbal has made big bets in uncertain conditions, most were far from a risk free choice. This talk is about what survives the automation wave, what doesn't, and what it actually takes to make a call when the numbers won't make it for you.
Our events
If you want to acquire new customers, you usually end up with the same platforms. But what do you do when the results of common channels stagnate? Kleinanzeigen provides the answer. In this masterclass, Taboola and Kleinanzeigen show you how the team uses Realize, Taboola’s performance platform, to generate 20% more leads outside of Search & Social and activate incremental audiences in the Open Web. The key to this growth: native and display ads in premium publisher environments, driven by predictive AI. Gino (Sr. Performance Marketing Manager, Kleinanzeigen) and Iaro (Client Success Lead, Taboola) demonstrate their success framework for high-value leads. Secure this growth lever as a performance blueprint for finance, automotive, and insurance brands.
Feel like your e-commerce brand is hitting a ceiling on search and social? This tour shows you how 'Performance Beyond Search & Social' works in the field. We’ll explore how to generate true incremental growth in 2026, rather than chasing existing demand at a high cost. From profit analysis to unlocking new audiences in the Open Web: Learn how to scale profitably and gain a competitive advantage outside the walled gardens.
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