searchperts Deutschland GmbH

Many online shops investing €10,000–€50,000 per month in Google Ads continue to optimize blindly for ROAS, only to realize at year-end that hardly any profit remains from their supposedly "top ROAS." In this masterclass, searchperts shows why ROAS systematically misleads you, how Google makes revenue look like profit, and why you are flying blind without Profit on Adspend (POAS) once you reach a certain spend level. Using real e-commerce setups, searchperts provides a brutally honest analysis, integrating margin, basket size, fixed costs, and ad spend into a simple POAS framework. This session delivers clear target values for each campaign and product group to ensure your growth is actually profitable.