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30minAbout us
rock&stars is an owner-managed full-service agency based in Hamburg. For over 11 years, we have been helping brands achieve measurable impact across the entire funnel – from brand and campaign to performance, social media and influencer marketing.The AI era is fundamentally changing marketing: brands are no longer just competing for attention, but also for relevance in AI-generated responses.That's why we are increasingly helping companies make their brands and marketing structures AI-ready – from the AI brand layer to the appropriate marketing operating model.In a nutshell: we make brands ready for the next logic of marketing.
Our events
AI is reaching deeper into marketing than many realize. It is changing not just processes, but the very logic of visibility, branding, and decision-making. Suddenly, brands are no longer just competing for reach, but for relevance in AI-generated answers. Campaigns still work—but only if the underlying system is right. In this masterclass, rock&stars digital shows how they redesigned their Marketing Operating Model and developed their own AI system that connects knowledge, data spaces, and decision logic. Learn which marketing assumptions are currently collapsing, why many AI initiatives fail to create a real edge, and which decisions matter now. rock&stars digital provides the blueprint for a modern operating model that turns AI into a measurable competitive advantage.
The shift from big data to power data marks a decisive step in the AI era: it is no longer the quantity of data that determines success, but its quality, relevance and strategic use. Companies that process and link data in a targeted manner and make it usable for AI are laying the foundation for better decisions and more efficient processes. Together with Statista and CRM integrator njiuko, we discuss how organisations can develop their data into a real competitive advantage.Registration: https://forms.gle/4caHS5o7nGy5izTn8
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Meet rock&stars - Agentur für Marketing Impact at OMR Festival.