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How visible are Kapten & Son, Persil, and Duolingo in the new social search—and what can brands learn from them? This masterclass analyzes them live on stage. Search behavior is changing fundamentally: purchase decisions are no longer made solely on Google, but on TikTok, Instagram, and increasingly in LLMs like ChatGPT and Perplexity. Algorithms favor authentic content from real creators over AI-generated mass. Using a case study with Kapten & Son, the brand and its partners show how micro-creators build organic visibility in social search—featuring real before-and-after data, concrete learnings, and a live demo of the Search Intelligence Tool.
How visible are Kapten & Son, Persil, and Duolingo in the new social search—and what can brands learn from them? This masterclass analyzes them live on stage. Search behavior is changing fundamentally: purchase decisions are no longer made solely on Google, but on TikTok, Instagram, and increasingly in LLMs like ChatGPT and Perplexity. Algorithms favor authentic content from real creators over AI-generated mass. Using a case study with Kapten & Son, the brand and its partners show how micro-creators build organic visibility in social search—featuring real before-and-after data, concrete learnings, and a live demo of the Search Intelligence Tool.
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