PUNKT Gesellschaft für Public Relations mbH

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About us

With over 30 years' experience supporting clients in product, brand and corporate communications, PUNKT PR takes a systemic approach to PR, viewing communication as a networked interaction.

Together with specialised partners in media monitoring and software development, the agency is working on a new technological solution for communications managers in all industries. This collaboration brings together editorial experience, analytical expertise and technological strength. The result is a platform that simplifies modern PR processes, reveals connections, and illustrates relationships between topics, target groups, and measures. Initial insights will be presented at OMR 2026.

Our events

Why PR Will Become Irrelevant — If It Doesn’t Reinvent Itself
Masterclass
May 05, 14:45-16:15
Track 18, Hall B4

PR is at a turning point: media is changing, the public is fragmenting, and AI is shifting how visibility is created. At the same time, a large part of the industry still operates with mechanics from a different era. This masterclass shows you why PR is not disappearing but becoming more relevant—if it redefines itself: moving away from a distribution logic toward strategic relationship building. It’s about narratives instead of announcements, context instead of reach, and trust instead of mere attention. Using concrete examples, P.U.N.K.T. demonstrates how your communication can have an impact in the future and what role PR actually plays in an AI-driven media landscape.

PUNKT Gesellschaft für Public Relations mbH
Beate Kiep
Benjamin Kolthoff
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