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About us
PwC Germany (PwC) supports companies in taking their marketing to the highest level - because the consultants at PwC Customer Transformation have the right know-how to help companies implement a customer-centric and data-driven marketing strategy. We understand the challenges companies face in digitising their business model and provide our clients with the right tools to overcome these challenges. Our approach is based on the combination of innovative technology and our expertise. We work closely with our clients to develop customised solutions that meet their specific needs.
Our events
Forget everything you thought you knew about marketing. The revolution isn't coming; it's already here – and it's being led by autonomous AI agents. In this masterclass, PwC cuts through the hype: Expect no buzzwords, but facts and immediately applicable use cases – from personalized real-time customer experiences to fully automated campaign management that thinks strategically. And because we don't just talk the talk, PwC will show you in exclusive live demos how this future is already a reality today, implemented with the latest Google technology. Leave this session with a concrete plan on how to use the new rules of the game to your advantage. Join us, if you dare.
Agentic Data-Driven Marketing is the engine for scalable growth. This masterclass examines the strategic and practical evolution of digital marketing – moving away from mere data reporting toward autonomous systems that transform insights directly into action: From Madman To Mathman To AI Augmented Masterminds.
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