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PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.New to Germany is PayPal Ads. The advertising solution enables brands and merchants to reach 39 million PayPal customers with relevant messages — powered by commerce insights and with a clear focus on effectiveness, relevance, and proximity to purchase.
The shopper journey spans multiple touchpoints — from the open web to AI-driven discovery — forcing brands to rethink where and how they show up. Winning means activating real purchase signals at every decision point, not just at checkout.With over 90% of Germans using PayPal and more than 90% of online shops connected, PayPal sits at the center of digital commerce. This enables brands to turn transactions into real purchase intelligence.In this Masterclass, PayPal Ads shows how to activate audiences offsite, leverage Storefront Ads, and drive performance with in-app campaigns — including case studies and a quiz with great prizes.
Meet PayPal at OMR Festival.