PACE

Sports & GamingConsulting & AgencyBrandsVideo & Streaming

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About us

PACE is a high-performance sports business catalyst with full-service capabilities across commercial, marketing, and execution. We are both a strategic force and project engine, seamlessly integrating into our clients’ organizations to help them build and monetize winning products, expand audiences, and deliver value for partners.

Our Purpose We set the PACE, reinventing the game in a fast-changing sports ecosystem. Our mission is to help sports rights holders, brands, hosts/organizers, investors and athletes keep pace with market evolution — turning disruption into opportunity and ambition into results.

Our events

Inside Global Sports Events: Sponsorship strategies for World Cups and Euros
Masterclass
May 06, 13:45-14:45
Track 11, Hall B4

Global football events are arguably the largest stage for brands in sports, but successfully utilizing this stage today is about much more than logo placement. This panel shows you how brands strategically activate their partnerships, create fan relevance, and turn global attention into sustainable impact. Additionally, the PACE Group will highlight the restrictions and risks that brands are frequently exposed to in this context.

PACE
Alexander Riggers
Karim Teufel
More details

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