OMR Education GmbH

Your budgets are under pressure, your superiors demand growth, and you don't believe your own reports? Michael Reinicke explains in this guided tour by OMR Education how much work goes into successful brand management. He then explains, how you can reach your goal faster if you understand brand management as a never-ending process

Imagine having a team of experts at your side 24/7 – for research, creativity, analysis, and more. That is exactly what’s possible today! In this OMR Education Guided Tour, Larissa Mikolaschek shows you how to scale your skills using AI assistants and build your own personal "dream team" of experts. Learn how to revolutionize your workflow today – no technical expertise required. Using real-world examples, Larissa demonstrates how to deploy custom assistants across all major AI platforms to work for you. After the session, you’ll receive field-tested templates from Larissa, giving you the practical knowledge to boost your productivity immediately.

In this guided tour by OMR Education, you will join Timo Bernsmann to discover why, in B2B marketing 2026, strategy is the true driver of success. Timo will guide you to four to five handpicked booths that showcase the spectrum of modern marketing approaches, from innovative "hidden champions" to established industry giants.The focus won´t be on the technology itself, but on the strategic "why" and "how" of integrating these solutions into a cohesive growth strategy. Through open and critical discussions, you will stress-test these approaches together, uncovering the real-world effort and tangible value required for their implementation.

Successful social media today isn't just about individual posts or campaigns, but about a well-functioning interplay of content, creators, paid media, and clear goals.On this guided tour, we'll take a close look at selected exhibitors to see exactly where social media often fails in practice and how successful brands properly integrate and implement these building blocks.For anyone who wants to better structure, scale, and measurably improve their social media operations.

AI responses are shaping the customer journey like never before. If you don't show up with your offerings here, you won't be seen. In this guided tour, Patrick Klingberg shows how ChatGPT, Gemini & Co. generate responses. On the one hand, based on training data and, on the other hand, through response synthesis using training data and a live web search. You will learn how to optimize your offerings for both logics and thus gain visibility, leads, and customers directly through AI responses. All participants can receive Patrick's comprehensive GEO checklist exclusively upon request.

Many celebrate rising revenue while profit stagnates. In this OMR Education Guided Tour, you’ll gain insights into the "Profit Marketing" approach: data-driven market research, creative differentiation across awareness stages, and a "One Campaign" logic that trusts the algorithm. This is for anyone looking to finally scale Meta Ads profitably.

Which AI workflows make sense for established brands when producing ad creatives, and which tools actually work? How can you strategically scale your creative output using AI while simultaneously lowering production costs? And in the age of Meta Andromeda, why is it still essential to optimize not just for volume, but for your 'creative hit rate' as a key KPI? In this OMR Education Guided Tour, Lena Junker and Florian Litterst from adsventure share their insights on creating social ads with AI.

In this OMR Education guided tour, SEO and GEO freelancer Julia Sertel shows you how to strategically navigate the evolution from traditional search engines to AI-powered answer engines.She will demonstrate how to efficiently master both realms by leveraging the synergies between technology, content, and authority, all without overextending your budget or your team. You will walk away with a clear roadmap for prioritizing your efforts: Which levers actually drive real visibility, and how do you remain future-proof in a rapidly changing search landscape?

In this OMR Education Guided Tour, Falko Ohlmer tackles essential questions like:How must brands be conceptualized today to remain relevant tomorrow? Why is clear positioning the key to every strong brand? Why is operational excellence no longer enough when the competition is catching up? What turns a brand into a lasting, inimitable competitive advantage? And how does a brand stay vibrant in everyday life—exactly where it is truly created: in the hearts and minds of people? The focus of this tour is on what really matters: the power of the brand.

In this guided tour by OMR Education, Hans Neubert shows you what real innovation on social media looks like, far removed from superficial trends and short-lived hype. He presents five new platform features and tactics with immediately measurable results that will propel you and your brand forward. These come straight from real-world experience and promise not to waste your time. Hans presents each innovation ready-to-go and with concrete use cases so you can adapt it directly to your channels. Whether TikTok, Instagram, Shorts, or the platforms of tomorrow: there's no “let's test it out” here, just “here's how it works right now!”

Traditional advertising is losing its impact, while communities, creators, and platforms are increasingly shaping how brands are perceived. In this Guided Tour by OMR Education, Maurice "Moe" Endres—Cultural Marketing Director at Serviceplan Culture—shows you why marketing is undergoing a fundamental shift and why cultural relevance is becoming more critical than ever for brands.

AI-driven search is no longer a hype — it is fundamentally reshaping paid search. While generative search experiences such as AI Overviews or Microsoft Copilot are redefining ad placements, increasing automation is often turning campaign management into a black box. On this guided tour, we decode the “black box” of AI search and Performance Max. We explain why SEA is currently being redefined, where ads will appear in the future, and how click paths and user behavior are changing. You’ll also learn which campaign types are gaining importance in the AI era — and which are losing relevance. Discover how to regain control in an AI-driven ecosystem without sacrificing efficiency, and how to leverage AI strategically for sustainable success.

In this OMR Education Guided Tour, Urs Merkel shows you how the world of work has shifted from subjective assessments and endless feedback loops to data-driven "People Intelligence." He explains why human skills are the single greatest lever for companies seeking both economic success and social responsibility. You will learn why culture and people analytics are the keys to better recruiting, stronger high-performance teams, and sustainable growth—because without data and KPIs, it’s just another opinion instead of a proof of concept.

In this OMR Education Guided Tour with Yara Molthan, you’ll discover how to translate AI from mere theory into genuine market dominance. By 2026, one thing is clear: With skyrocketing CACs and declining CLVs, your business needs a new foundation, as classic growth strategies are becoming increasingly unaffordable.Yara conducts a reality check and shows you how to leverage AI for radical efficiency and true customer loyalty. Say goodbye to monotonous routine tasks and reclaim time for strategic growth. You’ll also learn why, despite all the technology, it ultimately comes down to people to achieve measurable success. Discover actionable best practices that will help you test faster and leave your competition behind for good.

Stop trend-hopping and reactive content! In this Guided Tour by OMR Education, Julia Jarosch shows you how to turn social media into a strategic core component of your brand management. You will learn how to build a strategic foundation to consistently translate your brand identity to social media platforms. Julia demonstrates how to create strategy-based content that actually performs and contributes to your brand equity. You’ll discover which KPIs matter and how to justify social media as a budget-relevant factor to decision-makers through measurable results. Using best practices, you will see what successful brands do differently from a strategic perspective—and why a well-thought-out approach beats tactical skirmishes every time.

Everyone talks about CLV prediction, churn models and marketing mix modeling. In reality, the data sits across ten different tools, tracking is only half reliable and every team has its own version of the truth. Buzzwords are easy. Reliable numbers are not. In this OMR Education Guided Tour, Tim Wiegels shows how to structure web and app tracking, connect marketing and product data and build a setup that actually supports decisions. From analytics tools and mobile measurement to a central data hub. Once this foundation is in place, marketing performance can finally be measured and compared properly. Models like CLV or churn prediction then emerge naturally. AI is not the starting point, it is the amplifier.

In this OMR Education guided tour, Viktoria Renner explains why traditional campaign logic is a thing of the past and how brands are becoming cultural players through brandtertainment. Instead of one-off advertising moments, the focus is on continuous narratives: How does a Brand Core evolve into Brand Lore? How does a brand transform into a character? And why do successful social brands today think more like showrunners than advertisers? Using cases such as Duolingo, Tinder and Katjes. She demonstrates how serial formats, clear personas, and proactive community casting place brands firmly within their target group's relevant set. You will learn why the traditional funnel no longer works and why 9:16 has become the lead medium of our time.

In this OMR Education Guided Tour, Max Klockenhoff reveals the strategy behind one of Germany’s most successful social recruiting case studies. While the retail industry is losing the "war for talent," Deichmann has won it on social media. By addressing their target audience with content that doesn't feel like recruiting – but rather like content people actually want to watch – this legacy brand effectively mobilizes new apprentices. Together with Alexandra Tscherepanja from Deichmann, Max unveils the concrete frameworks, formats, and performance levers that enable their channel to recruit applicants on a massive scale – including immediately actionable tips and tricks.

In this guided tour from OMR Education, Senior Editors Nadine von Piechowski and Robert Tusch give you exclusive behind-the-scenes insights: How does a team like OMR actually use Artificial Intelligence in its daily business? Discover first-hand how AI is already firmly anchored in OMR's content, marketing, and internal processes—practical and honest.You will learn which AI tools the OMR team uses and how the integration process is structured. Nadine and Robert share their top learnings from AI practice and show you concrete examples that you can apply to your own business. What worked, where are the pitfalls, and what measures has the team taken?

In this guided tour by OMR Education, Anja Pauli demonstrates why personal branding in 2026 is both more critical and more challenging than ever before. In an era where feeds are saturated with AI-generated content and generic messaging, personality has become the ultimate differentiator.Anja takes you behind the scenes of successful personal brands and corporate influencers on LinkedIn. Using real-world case studies, she shows how individuals amplify brand visibility, and how, in return, this creates new career and growth opportunities. After all, personal branding doesn't just build a reputation; it opens doors to opportunities you didn’t even know existed.Are you ready to make your brand visible in 2026?

In this OMR Education Guided Tour, Jakob Strehlow reveals why social recruiting via Facebook, Instagram, and TikTok often generates a high volume of – but ultimately unsuitable – applications. He explains how strategy, creative assets, and funnels must align to predictably attract qualified candidates. All this with a clear focus on two key metrics: the lowest possible cost-per-hire and a fast time-to-hire

ENKIME founder Max Dorn and top creator Theo Carow (7 million followers) present innovative strategies to demonstrate how brands can achieve greater success on social media by applying creator best practices. The session focuses on four key questions:How does my brand generate successful organic content?How do I amplify the best-performing content for my brand?How does my brand content trigger UGC (User Generated Content) from the community?How do I use this to create relevance beyond social media?

2025 was all about testing tools, booking prompting courses and setting up core teams. Yet, many are left with the feeling that they aren’t moving forward while everyone else seems miles ahead. Plot twist: Most of them aren't. What they’re missing is the same thing you are – and it’s not a tool. On this OMR Education Guided Tour, you’ll walk the festival grounds with Anna Rüde. You’ll discover what’s holding you back versus what actually drives progress, and you'll identify who is truly holding your company’s AI transformation together. You will walk away with actionable tips to hit the ground running the moment the expo ends. Plus, you’ll meet someone sharing first-hand insights on what worked, what failed, and what they would do differently today. This tour is right for you if you carry responsibility for AI in your company or aim to do so, if you sense that training sessions and handing out individual Copilot licenses alone aren't enough, and if you are ready to take an honest look before you buy AI tools.

Most best-practice examples come from national top brands that can rely on massive marketing budgets and renowned agencies. But what strategies actually work for small and medium-sized businesses? Whether you’re running a hair salon, a restaurant, or a manufacturing company, Artur Derr sheds light on how small and medium sized businesses can use smart digital marketing efficiently to achieve their individual business goals.That is exactly what Artur Derr will be covering in his OMR Education Guided Tour. So, if you are looking for hands-on knowledge and real insights into the most successful small and medium sized businesses marketing cases, you should definitely be there!