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About us
OMR Education is your home for professional training courses on online marketing topics and all matters relating to your digital business. For you and your team. Whether practical guides, e-learning courses, online seminars, subsidized training or individual training solutions - we have the right offer for everyone. From social media and performance marketing to digital analytics - our various formats provide practical knowledge for practical use.
On stage
What are the big themes in e-commerce in 2026? What kind of company would Tarek Müller start today, and what opportunities does he see for D2C brands and retailers? The e-commerce landscape is moving fast. Reason enough to pick the brain of the Co-Founder & Co-CEO of ABOUT YOU. As traditional SEO is replaced by Generative Engine Optimization (GEO) and Agentic Commerce radically reshapes the customer journey, retailers are facing entirely new questions:
- How are AI agents—capable of making autonomous purchasing decisions—influencing the industry?
- Which strategic steps are now crucial to remain visible in a world of LLMs and automated checkouts?
- What are the biggest challenges facing e-commerce today, and what are the strategies to solve them? Who better to ask than Tarek Müller. He analyzes how the interplay between content, technology, and user intent is shifting in 2026. Beyond his visionary outlook, Tarek brings concrete hacks and proven strategies from his experience at ABOUT YOU—ranging from AI-driven content production to scaling within saturated markets. Get fresh input for your own marketing in this conversation with OMR Education Podcast host Rolf Hermann, recorded live on the Yellow Stage.
AI Search (or GEO) is rewriting the rulebook for publishers: fewer clicks, new gatekeepers, and new pathways to visibility. In this panel on the Yellow Stage, Niels Rasmussen (NDR) and Ole Reißmann (SPIEGEL Group) will discuss how media houses are navigating the shift from traditional search engines to AI-driven answers. Which strategies are working right now? How can content remain relevant, visible, and monetizable? And who will emerge as the winner in the new search ecosystem? A deep dive for everyone who wants to understand what’s coming next.
Our events
Your budgets are under pressure, your superiors demand growth, and you don't believe your own reports? Michael Reinicke explains in this guided tour by OMR Education how much work goes into successful brand management. He then explains, how you can reach your goal faster if you understand brand management as a never-ending process
Imagine having a team of experts at your side 24/7 – for research, creativity, analysis, and more. That is exactly what’s possible today! In this OMR Education Guided Tour, Larissa Mikolaschek shows you how to scale your skills using AI assistants and build your own personal "dream team" of experts. Learn how to revolutionize your workflow today – no technical expertise required. Using real-world examples, Larissa demonstrates how to deploy custom assistants across all major AI platforms to work for you. After the session, you’ll receive field-tested templates from Larissa, giving you the practical knowledge to boost your productivity immediately.
In this guided tour by OMR Education, you will join Timo Bernsmann to discover why, in B2B marketing 2026, strategy is the true driver of success. Timo will guide you to four to five handpicked booths that showcase the spectrum of modern marketing approaches, from innovative "hidden champions" to established industry giants.The focus won´t be on the technology itself, but on the strategic "why" and "how" of integrating these solutions into a cohesive growth strategy. Through open and critical discussions, you will stress-test these approaches together, uncovering the real-world effort and tangible value required for their implementation.
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Meet OMR Education GmbH at OMR Festival.