Omnicom Media Germany GmbH

Marketing is becoming more complex – more channels, tools, and data. A maturity assessment reveals which skills are effective and where potential lies.With a GenAI agent, we take this process to the next level: instead of long workshops and endless questionnaires, an agent handles the entire analysis – structured, role-based, and scalable. It interviews teams, evaluates capabilities, identifies gaps, and generates a roadmap.But what does developing such an agent look like in practice? TRKKN shares their lean approach: from prototyping through a visual MVP to enterprise rollout in <8 weeks.Less gut feeling, more speed. In short: marketing maturity reimagined – faster, smarter, scalable.

Anyone still trying to win with classic advertising is playing the wrong game: the target audience has long moved on. With Body Royale, Philips and OMG FUSE transformed the OneBlade brand into a playable Fortnite experience—a pan-European campaign with its own map reaching a generation that skips traditional ads. In this masterclass, Omnicom presents the pop-cultural gaming approach, from strategy and game design to creator ecosystems, live events, and media. Learn how pop-cultural relevance translates into measurable business impact. Expect a concrete playbook for brands that don't just want to talk about culture but want to become part of it.