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About Nexxen Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (DSP) and supply-side platform (SSP), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
As CTV matures, marketers are looking for clearer ways to understand, optimise and measure its performance. In this masterclass, we explore how ACR data is reshaping what’s possible in TV advertising -- enabling more precise measurement, smarter optimisation and stronger proof of campaign outcomes.
As CTV matures, marketers are looking for clearer ways to understand, optimise and measure its performance. In this masterclass, we explore how ACR data is reshaping what’s possible in TV advertising -- enabling more precise measurement, smarter optimisation and stronger proof of campaign outcomes. Want to hear about some real-world examples and campaigns? Nexxen will be joined by Mediahub Worldwide to discuss how ACR data was used to optimise the New Balance Germany campaign.
Meet Nexxen Group Limited at OMR Festival.