About us
Netflix ist mit über 300 Millionen zahlenden Mitgliedern in über 190 Ländern einer der größten Entertainment-Dienste weltweit und bietet Zugriff auf eine große Auswahl vielfältiger Serien, Filme, Dokumentationen, Reality- und Comedy-Formate sowie Mobile Games in zahlreichen Sprachen. Mitglieder können die Wiedergabe der Inhalte jederzeit und überall unbegrenzt starten, unterbrechen und fortsetzen sowie ihr Abo zu jedem Zeitpunkt ändern.
On stage
Streaming TV opens up new opportunities for brands—but which strategies truly pay off? In this session, Amazon Ads and Netflix Ads demonstrate how streaming advertising can be planned and managed holistically today—from premium content to measurable impact. At the center of this is the role of the Amazon DSP as the connecting element: it enables campaigns to be planned, activated, and measured across various streaming environments—from Prime Video to partners like Netflix Ads. Building on this, Amazon Ads and Netflix Ads provide insights into:
- How brands can strategically leverage premium content environments like Prime Video and Netflix
- How reach can be orchestrated across different streaming services
- How impact can be made measurable along the entire funnel This is complemented by concrete learnings from the collaboration with Omnicom and Audi. A session for everyone who wants to understand how streaming advertising really works today—moving beyond individual providers toward an integrated approach.
Our events
How do young people stream today, and how can you capture their attention? In this Netflix masterclass, it's all about putting your brand in the spotlight: with high engagement, strong creative best practices, and the most exciting series, films, and shows on Netflix. Netflix shows you insights and best practices for your video strategy, while our partner Samsung Electronics presents a campaign case study covering everything from the challenge to the results. With the knowledge from this session, you will sharpen your strategy to place your brand at the center of attention. FOMO included, as you will also hear about the most exciting upcoming Netflix titles.
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Meet Netflix at OMR Festival.