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About us
With over 30 years of experience in the loyalty sector and more than 25 years in the retail and financial environment, Miles & More GmbH is an expert in individual, successful customer targeting and retention. As the loyalty programme of the Lufthansa Group, Miles & More offers more than 36 million members an exclusive world of attractive benefits and travel privileges with over 175 partners worldwide. The core of the programme lies in earning and redeeming miles for awards and earning points to achieve frequent flyer status. In addition, Miles & More GmbH offers a successful credit card portfolio in cooperation with banks in over 20 countries and operates the online shop worldshop.eu as well as 10 airport stores under the Worldshop brand.
Our events
Why do frequent flyer statuses and loyalty programs exert such a great fascination? In this masterclass, Miles & More shows how customer loyalty is changing in the aviation industry and why focusing on a single central customer persona is no longer enough today. It’s about individualized experiences, new forms of motivation, and how modern loyalty programs create genuine bonds. Learn what you can gain from one of Europe’s largest loyalty programs regarding status, engagement, and contemporary loyalty strategies. As a bonus, there are also tips on how you might reach that coveted status a little faster.
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Meet Miles & More GmbH at OMR Festival.