How does your brand appear in ChatGPT, Claude and similar platforms? Schedule a meeting with us at OMR 2026 and explore a practical example of monitoring your AI visibility.
30minMeltwater offers a comprehensive software solution for marketing, PR and communications professionals that supports companies, NGOs and the public sector in the areas of media intelligence, media relations, LLM tracking, social listening, consumer insights and influencer marketing, from strategy development to campaign management and reporting. Founded in Oslo, Norway in 2001, Meltwater now has over 50 offices on all continents, providing local support backed by international experience.
Social media is the engine of the sports and entertainment industry today: rights holders and brands use their own channels intensively to reach fans and boost content performance. However, conversations and narratives increasingly emerge outside of owned platforms—driven by fans, influencers, and high-reach personalities. In this masterclass, Meltwater and Two Circles show you how to understand these dynamics and transform them into real value. You will learn how to identify trends early through active listening and how to successfully set up your fan engagement strategy for 2026. Meltwater and Two Circles provide the tools to navigate the shift toward fan-driven ecosystems and turn social sentiment into a measurable competitive advantage.
Meet Meltwater at OMR Festival.