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About us
Founded in 1994 by advertising pioneer Frank Lankers, the media agency serves as an independent growth partner for successful industry leaders such as Asambeauty, Babbel, Breuninger, Caudalie, Emma, HelloFresh, HSE, Müller, Probonio, Secret Escapes, Shop Apotheke, Waterdrop and Weleda. Media Plan ensures maximum advertising impact through the ideal mix of branding and performance. Collaborative partnerships, data intelligence, and made-to-measure strategies lead to individual campaigns in high-reach, brand-safe advertising environments. This is complemented by proprietary formats such as Brandmercial and InspireMe. Media Plan’s network includes the tech think tank ON2030 and industry events such as the Media Brunch at Soho House Berlin.
Our events
Let’s be honest: who still needs media agencies that only manage lists and discounts? In the age of in-housing, first-party data, and platforms offering direct access to ad ecosystems, the old model is dead. In this panel discussion, we’ll be clearing up buzzword bingo and showing why the era of Media Business Partners is starting now. This session isn’t about CPMs; it’s about real business growth. Learn how to link media, tech and data so that marketing is no longer a cost factor, but your biggest profit lever. The time of service providers is over—the time of partners begins. Moderated by "Mr. Media" Thomas Koch, this session offers maximum insights and plenty of time for your questions.
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Meet Media Plan GmbH at OMR Festival.