How do you manage 5 billion euros in revenue with predictability? Former Walz/Fritz-Berger/Quelle CEO Wolfgang Binder knows how. He managed these volumes back in the catalog era through a radical, user-centric system. Today, e-commerce companies have infinitely more data and access to AI, yet scale less effectively. They burn expensive traffic because they lack this exact systematic approach. In this masterclass, Wolfgang Binder, Marcus Anton (CEO MADELEINE), and Thomas Gruhle (CEO LEAP) show you how behavioral psychology, AI, and conversion optimization digitize and exponentially amplify this proven logic. Using real MADELEINE cases, you will learn how to systematically generate million-dollar uplifts. LEAP provides the framework for your predictable growth.
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