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As one of the leading international communications consultancies, we support clients ranging from SMEs to global corporations, from NGOs to ministries. We implement data-based strategies and creative campaigns for corporate and brand communication at six German locations.
We are a strategic and operational partner in the development and expansion of brands and their reputation and in dynamic change processes. We prepare customers for critical situations, are at their side in acute crises and help them regain trust. With AI-supported analyses, we identify risks in brand perception at an early stage, evaluate the competition and optimize content for targeted campaigns.
GEO is the top topic in 2026: In this guided tour, you will learn how Generative Engine Optimization (GEO) is transforming brand visibility in AI systems. I will explain how we test AI models and LLMs in terms of Brand AI Visibility and citability. This reveals which brands are mentioned in AI answers, which sources are cited, and how content is processed. Based on these insights, you will learn how to improve your AI visibility through targeted content across owned, earned, and paid media to position your brand as relevant and trustworthy in AI. GEO is becoming a must-have for any brand that wants to be recommended by the new gatekeeper: AI.
Meet Ketchum Germany at OMR Festival.