Kaufland operates over 1.600 retail stores all over Europe and employs over 155,000 people. With an average of 30,000 items, the company offers a wide range of groceries and everyday demands. Kaufland stands for the best freshness, a large selection, low prices and easy shopping.Kaufland repeatedly draws attention to its range with new products and prominent cooperation partners. Kaufland regularly surprises the younger generations with various influencer cooperations. These include YouTuber CrispyRob, food influencer Kikis Kitchen, TikTok stars HeyMoritz and Emir Bayrak as well as streamer and entertainer Knossi.
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An iconic brand and global leader in softdrinks meets Kaufland interact
Masterclass
May 06, 10:30-11:30
Track 07
An iconic brand and global leader in softdrinks based in Atlanta / USA meets Kaufland interact, the new retail media ecosystem launched by one of the european retail champions "Kaufland", part of the Schwarz group.The masterclass will show how meta geo targeted audiences and buying behavior selected shopper are activated through digital and instore marketing tools to create habitualization with the first mover „meal deal“. Be among the first ones to get insights, because the case is still running in may.
Kaufland International
Matthias Schönwandt
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