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30minAbout us
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.
On stage
Here's what the data shows: 66% of marketers who use email software already deploy messaging marketing on platforms like WhatsApp or SMS, and those who combine both channels see dramatically higher engagement than those who use email alone. Yet across the mid-market, teams remain understaffed on owned channel strategy, with only 38% having dedicated email/SMS specialists (while 58% have social media specialists). The imbalance is striking, especially when you consider that owned channels deliver higher ROI, generate valuable zero-party data, and become more effective over time rather than more expensive. Franz Riedl, Head of DACH at Intuit Mailchimp, and Janine Hummel, Director of CRM and Email Marketing at Front Row Germany, will challenge the conventional wisdom that paid media should dominate marketing budgets. Drawing from new research in the Marketing Equalizer and Ecommerce Playbook reports, they'll discuss why the pendulum is swinging back toward owned channels, how to build the business case for rebalancing your marketing mix, and what happens when you stop renting attention and start building relationships you actually own. This conversation isn't about abandoning paid media (it's about finally giving owned channels the strategic priority they deserve).
Our events
In this Masterclass, Holger from Online Rebellion and Franz from Intuit Mailchimp will use real-world client examples to demonstrate how e-com teams can use existing data to drive measurable revenue growth from their email marketing—without unnecessary complexity.The focus is on proven best-practice automations that actually deliver results in real-world scenarios, as well as the question of what data quality is crucial for this and where many stores are still losing out on revenue today. Instead of theory, the session focuses on clear priorities, real-world setups, and actionable insights.You will take away concrete use cases, proven approaches, and clear decision-making logic so they can implement the most effective revenue drivers
We're showing up. Are you?
Meet Intuit Mailchimp at OMR Festival.