HMS Hamburg Media School

What is your next career step? Need a job change? Finding a new career? Starting your own business? Head back to school? Or something else entirely? Armin Rott knows these questions first-hand from countless counseling sessions as a professor at the University of Hamburg and head of a study program at the Hamburg Media School. He has helped guide some extraordinary entrepreneurs over the years. Among others, he convinced Philipp Westermeyer to come to Hamburg and accompanied the first years of OMR intensively. In this Masterclass, he will share his most important tips on how you can find your very own path to a successful start in this industry. Secure your spot in his Masterclass now and let yourself be inspired.

Leverage your reach for truly important issues: Top creator Sally Lisa Starken (“Die Informantin”) will be presenting her brand-new book, “Wenn der rechte Rand regiert” at the HMS booth. Experience an exclusive 20-minute reading from this highly topical work and then discuss it directly with the author. We've prepared the most pressing questions, and afterward, the microphone is yours! Take advantage of the meet & greet for a personal conversation with Sally Lisa and have your copy signed.

What's the best way to kick off your first day at OMR? With fresh coffee, breakfast, and inspiring insights at the exclusive Women in AI Breakfast. We're incredibly excited for a talk with a true pioneer: Johanna Heise, CEO of heise ventures and Managing Director of Heise Knowledge. In conversation with Carolin Schramm, an HMS alumna, she'll share her experiences from her impressive career in the tech and media world, discuss future-proof brand culture, and explore the role of AI. Grab your dose of (brain)food, network with the community, and start your day inspired!

Tired of success stories and high-performer talks? To wrap up the first day of OMR, we're getting a quick reality check at the HMS booth. Our Fuck-up Night is all about the most spectacular blunders: When AI agents go haywire, the digital strategy crashes and burns, or viral content backfires – these are exactly the stories we want to hear tonight. We'll kick things off by sharing our best fails – then it's open mic time! Come by for a cold drink, share your own "learning moments" (or just listen attentively), and celebrate the best fail stories of OMR with us – the winner takes it all!