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HBO Max is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports. HBO Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic shows like “Friends” and “The Big Bang Theory,” all in one place.
In this masterclass, HBO Max uses concrete best cases to show how successful brand partnerships are created within the entertainment environment – from distribution partnerships and integrated campaigns to community and social activations centered around major entertainment IPs. You will gain insights into how such collaborations are strategically built, what opportunities they offer your brand, and why premium entertainment can be a particularly powerful marketing tool for creating attention, relevance, and cultural moments.
Meet HBO Max at OMR Festival.