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fischerAppelt creates awareness and value for brands and companies. To achieve this, 700 colleagues work every day at ten national and international locations for over 200 clients, including half of all DAX companies. We integrate disciplines on a project basis and across all disciplines, from data to design and distribution, from strategy to stories and sales, from planning to product innovation and performance, from creation to content and campaigning, ensuring a valuable result for customers and users. This puts us among the leading agency groups for creative and integrated marketing and communication solutions.
Well, have you heard about the "Vibe" and the "Vibe Shift" yet? I bet you think this is just another marketing buzzword, right? But there’s much more to this approach than just a passing trend: In this masterclass, we’ll analyze the far-reaching social implications and the impact on brands together. We’ll show how brands lose their authority by chasing reach alone, what community dilemma we’re currently facing, and how we can make the “vibe out there” measurable and controllable for the first time. Let’s vibe with us!
Meet fischerAppelt at OMR Festival.