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About us
epay – Turning Commerce into Marketing Performance
epay transforms one of the world’s largest retail and commerce networks into a scalable marketing channel.
Across thousands of physical and digital touchpoints, brands reach consumers exactly where decisions are made – at the point of sale. Our latest study shows: These touchpoints act as underestimated flagship media, driving measurable awareness, conversion, and brand impact.
Beyond POS activation, we unlock additional value in B2B: With solutions for incentives, benefits, and loyalty programs, companies can engage, motivate, and retain customers and employees across the entire journey.
The result: marketing that doesn’t just generate reach — it drives action.
Our events
Not every brand promise lands. Not every signal sticks. Not every touchpoint drives growth. Recent brand experience studies reveal a hard truth: a small number of touchpoints generate the majority of impact — while the rest is often costly and ineffective. Leading brands focus on optimizing these critical moments, systematically increasing purchase intent and willingness to pay. In this session, you’ll learn — based on international brand and media research, as well as real insights from MediaMarkt, Thalia and HelloFresh — how to identify, measure, and scale these flagship touchpoints. For marketers who need to get more out of their budgets — and prove it.
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Meet epay - a Euronet Company at OMR Festival.