Customers expect seamless, personalized experiences across marketing, commerce, sales, and service. In this masterclass, discover how AI-driven automation can help you deliver scalable, relevant, and consistent engagement at every touchpoint. Learn from real-world examples, including Müller & S. Oliver Group, on how to leverage customer and business data to boost efficiency and build trust through smarter, real-time decisions.

Omnichannel with print, messenger marketing, generative AI, and next-best-offer—does that sound like buzzword bingo to you? In this masterclass, eesii, together with Jack Wolfskin and the SAP Engagement Cloud, shows how these terms truly work in practice. Experience how automated, trigger-based print mailings are seamlessly integrated into digital journeys—from QR code opt-ins to WhatsApp and RCS campaigns and highly personalized offers. Using real Jack Wolfskin cases, learn how print as a performance channel boosts your reach, drives memberships, and maximizes conversions. This session demonstrates how you and your team can use these technologies to inspire customers across all channels.