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Edgar Ambient Media Group is a leading provider of (D)OOH advertising in the fields of fitness, gastronomy and cinema. For 30 years, Edgar has been bringing brands to where life happens, using deep audience expertise and a network of more than 76,000 screens to ensure advertising is seen and truly noticed. By combining digital screens with analogue media, Edgar supports campaigns across the entire customer journey. The focus is on high-quality advertising contacts in the right context to maximize real-life impact.
This tour provides a concise overview of the evolution of the out-of-home advertising market in Germany – from early digital signage solutions to today’s programmatic Digital Out of Home (DOOH). It highlights how technological innovation, data integration, and automation have transformed the way outdoor advertising is planned, bought, and delivered. Key themes include increased flexibility, improved audience targeting, and the growing importance of data-driven decision-making.
Meet Edgar Ambient Media Group GmbH at OMR Festival.