Deutsche Telekom MMS GmbH

CRM & Cloud
Consulting & Agency
Performance
E-Commerce
As a leading digital experience service provider, we accompany our customers on new paths and develop sustainable business models for digital experiences. With our strong end-to-end expertise, we bring digital experiences to life and contribute to the sustainable shaping of digital transformation. Around 2,150 people at ten locations are passionate about designing outstanding digital applications, offering dynamic web and application management, and ensuring the highest software quality, accessibility, and IT security with our in-house accredited test center.

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E‑Commerce 2026: Smart Automation, Flexible Platforms, Powerful Experience
Masterclass
May 05, 13:45-14:45
Track 08

How do you truly differentiate yourself in e-commerce in 2026? In this masterclass, Deutsche Telekom presents the E-Commerce Playbook 2026 for faster, scalable growth—featuring smart automation, flexible platform strategies, and new AI interfaces. Together with the food wholesaler Service-Bund, you will gain exclusive practical insights: learn how marketplace models expand assortments without tying up capital, why voice commerce can drive efficiency, and how orchestrated systems like n8n drastically reduce operational complexity. A compact, hands-on deep dive for brands and retailers who want to lead, not just keep up, in 2026.

Deutsche Telekom MMS GmbH
André Lode
Boris Derjagin
Konstantin Köhler-Freese
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