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About us
Cittadino is one of the leading DOOH publishers, connecting brands with target audiences through innovative technologies and high-reach touchpoints.
The subsidiary of the Tank & Rast Group operates 7,200 digital advertising displays across the touchpoints Airport, Autobahn, Gas Station, Mall, Grocery and DIY. The DOOH marketer generates more than 550 million advertising contacts per month across Germany within highly attractive target groups such as business travelers and household decision-makers. CITTADINO is considered a pioneer in the industry and connects its advertising displays with innovative technologies and programmatic advertising. With its Digital Advertising Ecosystem, Cittadino offers a one-stop shop for digital advert
Our events
Digital Out-of-Home (DOOH) remains the last true reach and awareness medium. Additionally, it is evolving into a data-driven channel with new opportunities for targeting, flexible delivery, and measurable performance. This masterclass addresses the central question: Branding or Performance? It demonstrates why DOOH can now deliver both without compromising brand building. Using specific cases from Anybill and Lufthansa Industry Solutions, you will learn how DOOH at the POS combines brand impact with direct customer interaction and how audiences can be targeted precisely based on data. Furthermore, learn how to plan, execute, and analyze campaigns along the entire customer journey.
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Meet CITTADINO GmbH at OMR Festival.