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About us
The BRITA Group is one of the leading companies in drinking water optimisation. BRITA holds a leading position in the global water filter market. The family-owned company, headquartered in Taunusstein, Germany, is represented by 27 national and international subsidiaries and operating sites as well as partners in 69 countries. BRITA operates five production sites in Germany, the UK, Italy and China. Founded in 1966, the inventor of the table water filter today markets a wide range of innovative solutions for drinking water optimisation: consumer products, professional filters for HoReCa and water dispensers for offices, public buildings and healthcare facilities.
Our events
In this masterclass, BRITA shows how brand transformation becomes a strategic springboard for brand collaborations—not just as a nice-to-have, but as a real growth driver. Specifically, it’s about how you use community building, sponsorship, and ambassadors to build cultural relevance and manage these partnerships in a structured way. BRITA shares exclusive learnings from current initiatives and speaks openly about practical challenges and typical pitfalls beyond traditional advertising mechanics. Learn how to apply these frameworks to drive your own brand growth.
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Meet BRITA SE at OMR Festival.