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Bring! Labs is the leading Swiss mobile tech company in the FMCG and retail industry with offices in Zurich, Basel and Berlin. The company was founded in 2015 and currently employs around 100 people. Besides the "Bring!" shopping list app, the "Profital" offers app is also part of Bring! Labs. The two apps support over 21 million users through all phases of the shopping process - from inspiration and planning through to purchase. Bring! Labs offers an innovative mobile advertising platform to brands and retailers in the DACH region.
Anyone who wants to win at the POS must occupy the "mental shelf" of consumers during the shopping planning phase. In this masterclass, Oatly and Bring! Labs show you how to translate Byron Sharp’s "How Brands Grow" principles into the planning context. Learn how Oatly uses the digital shelf as an extension of memory to secure purchase intent in the pre-store phase. The team provides insights into their joint success story: How do you identify relevant Category Entry Points, and how does occupying the "Point of Planning" lead to entries on digital shopping lists? You will also discover why the "Oatly Department of Mind Control" actually isn't a fan of traditional KPIs, yet Bring! Labs still became an integral part of the campaign.
Meet Bring! Labs at OMR Festival.