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About us
Born This Way Relations GmbH is a global communications agency with a focus on the DACH region, based in Frankfurt. The agency specializes in the beauty, lifestyle, and fashion industries and offers services in influencer marketing, PR, events, and sponsorships. Founded in 2020 by Melissa Meier, who previously spent 8.5 years at L’Oréal, it brings a strong national and international network. The agency connects brands, content creators, and VIPs to create unique campaigns. With a full-service approach, it delivers creative campaigns and out-of-the-box projects. Its clients include Dyson, Erborian, American Express, Motorola, Henkel, Dr. Emi Skin, Chloé, Off-White, and About You.
Our events
Same language, same market? That’s exactly the misconception. Anyone planning influencer marketing in the DACH region with a one-size-fits-all strategy is either wasting budget or missing out on performance. Different pricing structures, competitive dynamics, purchasing power, and creator ecosystems mean that success is achieved differently in each market. In this masterclass, Born This Way shows you why a one-size-fits-all approach fails and how to successfully build your strategy for the DACH region.The following panel of creators from Germany, Austria, and Switzerland share their perspectives: Caroline Nest (@adorable_caro), Alina Johnston (@franklyalina), and Mimoza Lekaj (@mimoza) talk about their own experiences and the differences
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Meet Born This Way Relations GmbH at OMR Festival.