Appinio is a global market research company that combines a powerful, easy-to-use market research platform with expert guidance. Its proprietary, global panel enables quick and efficient surveying of specific target groups and provides consumer insights in real time. Operating in over 190 markets, Appinio gathers millions of opinions every day to help businesses to make more strategic decisions. Trusted by over 3,000 clients worldwide – including enterprises, SMBs, NGOs, media, and leading agencies and consultancies – Appinio has established itself as a reliable partner across a multitude of industries. The company was founded in 2014 by Jonathan Kurfess (Chairman), Max Honig (CEO), and Kai Granaß (CTO) and is headquartered in Hamburg.
Get in touch
Our events
Mental Availability & Systematic Creative Success via CEPs & Psychographics
Masterclass
May 05, 10:30-11:30
Track 25
Why do some ads convert exceptionally well while others fail? The key lies in translating market research into creation. Louise Leitsch (VP Research Appinio, OMR Audience Choice Award 2025) opens the "black box" of consumer psychology for you: moving away from demographics toward psychographics and Category Entry Points (CEPs). In this masterclass, learn how to use psychographics to reach the mindset instead of just the age of your target group for pinpoint messaging. Discover how to use the CEP framework to occupy moments of need and become top-of-mind, and how to transform data into razor-sharp briefings.
Appinio
Louise Leitsch
More details
Secure your ticket!
Be part of the event highlight of the year!