Generative AI has changed how content is created – agentic AI will change how marketing is actually implemented. This keynote moves away from the AI hype toward the practical reality of modern marketing execution. Through a transferable real-world story, you will experience how AI agents can orchestrate complete marketing workflows – from content, campaigns, target groups, and customer journeys to operational processes. Learn how to achieve significantly faster implementation, higher automation, and measurable business impact – without compromising on governance, trust, and IP protection.

Digital customer interaction is becoming increasingly important, even in the chemical industry. This session shows you how digital transformation can be successfully shaped in a traditional B2B environment – from the first steps and typical challenges to sustainable added value. Through practical insights, you will learn how a modern marketing tech stack is built, the role organizational development plays, and how this leads to real value creation. Finally, you will receive an outlook on the development of a future-proof AI roadmap that further scales digital processes and takes customer interactions to a new level.

How do you turn years of experiential knowledge into an AI assistant with reliable answers? Claire Siegert (Co-Founder & CEO of Businettes) demonstrates how six years of startup workshops, female founder expertise, and proven frameworks were transferred into an AI-powered founding assistant within Adobe Acrobat & PDF Spaces. Founders interact with a curated knowledge base and receive structured guidance on business models, financing, and marketing. Live demo included.