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Warning: Conversations with us accelerate reach. With AI magic, creator DNA, and legendary guided tours, we show how social and influencer marketing becomes a true cultural movement.
30minAbout us
addfame is a leading agency for social media and influencer marketing. Founded in 2015, addfame is one of the first agencies with a clear focus on this area and has a long track record of experience. By combining brand comprehension, digital know-how and creative ideas, addfame develops exceptional communication solutions with maximum brand fit.As part of the Nayoki Digital Marketing Group, addfame benefits from a strong network of experts with high competence and flexibility. Whether as a full-service agency or in individual areas, addfame offers holistic support from strategy development to implementation. The agency has already implemented successful campaigns for brands such as BMW, Adobe, WMF and Emma Matratzen.
Our events
Until 2025, the rule was: influencers are the lead medium, brands stay in the background. The logic: "We let others speak for us." But that era is over. Welcome to the Participation Era: brands are no longer just senders, but part of culture and community. Success happens where brands relevantly co-create—measured as Share of Culture. In this masterclass, you will learn how companies strategically embrace this new role: from creator ecosystems and community dynamics to AI-powered scaling. This is for you if you no longer want to just take up space, but want to become culturally relevant.
Forget boring buzzwords — this is about real culture that drives reach. On this guided tour, we’ll show why social-first mindsets, creator DNA, and bold ideas define winning brands today. Experience how a fast, unconventional, and hyper-connected agency culture works — one that doesn’t just follow trends but creates them. From influencer power to meme mentality, this tour is for anyone who wants to understand why culture is the true growth hack behind successful social and influencer marketing.
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Meet addfame at OMR Festival.