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About us
AB Tasty and VWO brings together two pioneers in experimentation and digital experience optimization to create a global category leader. Serving more than 4,000 customers worldwide and generating over $100 million in annual revenue, their platform enables organizations to optimize digital journeys through experimentation, feature management, AI-driven personalization, and behavioral insights. Trusted by leading global brands—including Samsonite, USA Today, Sephora, Forbes, Amway, Hilton, and Air Europa—the combined company supports organizations across retail, travel, financial services, SaaS, and media.
Our events
Discover how to move beyond outdated, static personalisation and create real-time, emotionally intelligent experiences that adapt as your users engage. In this masterclass, AB Tasty explores the future of digital optimisation with AdaptiveCX and EmotionsAI, showing how brands can turn in-session behaviour into immediate impact. AB Tasty teaches you how to capture and act on in-session behaviour in real time, leverage emotional insights to understand why users act the way they do, and build privacy-first, cookieless personalisation strategies that scale. Learn practical, actionable strategies to boost engagement, conversion, and loyalty by delivering the right message to the right person at the right moment.
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Meet AB Tasty & VWO at OMR Festival.