121WATT GmbH

B6 I01
AI & InnovationData & AnalyticsSearchB2B

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About us

We are 121WATT - your partner for excellent training in digital marketing since 2008. As a TÜV-certified training provider, we bring over 15 years of experience to the stage and offer you a wide range of topics: From SEO and Google Analytics to AI and social media to strategic digital marketing. Our trainers are real industry professionals who pass on their knowledge in a practical, inspiring and directly implementable way.

We are particularly proud of our collaboration with the Weiden Business School, where we offer certified training programs and even an MBA in Digital Marketing. Our goal? To make you sustainably fit for the challenges and opportunities of the digital world.

Our events

AI Update 2026: The latest developments and AI hacks for your marketing department
Masterclass
May 05, 15:15-16:15
Track 29, Hall B3

Alexander Holl and Dr. Christoph Röck, both managing directors and partners at 121WATT Digital Marketing Academy, will show you the most important developments in AI in the field of online marketing, as well as hacks and strategies for making the best use of artificial intelligence in your marketing department. From personalized customer approaches to marketing strategy, the two will present practical solutions and tools that will save you time, resources, and stress. Learn how to integrate AI not only as a technology, but as an indispensable sparring partner in your daily marketing work. For marketing executives and professionals who use AI and for decision-makers looking to increase efficiency. Join us!

121WATT GmbH
Alexander Holl
Dr. Christoph Röck
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