
Communications expert Sven Wedig started his career at the White House. Later, he gained experience at Telekom, Tank & Rast, as well as through founding and selling his own companies. And now? Now, we’re hoping he’ll tell us how to become influencers ourselves—or how to truly set social media on fire.
Many campaigns generate views and likes – but too little real impact. The reason: social media, influencer marketing, community, paid, and offline activations are often treated in isolation. Yet their synchronization holds the greatest leverage. In this masterclass, OMR Education presents a practical playbook for impactful campaigns. You'll learn how to build people-first strategies, select creators by role rather than just reach, develop content for organic and paid amplification, and leverage community as an amplifier.
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.