About the speaker
Steven Baumgaertner is an entrepreneur, author, world record holder and endurance athlete, as well as an expert in brand communication, sales and haptic marketing. In 1994 he founded cyber-Wear with Roman Weiss in his parents’ basement with 346 DM, a fax machine and an Atari computer. Today the company is one of the internationally leading providers of sustainable corporate merchandise. As CEO he focuses on multisensory brand strategies and develops innovative branding concepts with global companies. He is also active in industry associations promoting sustainable marketing and appears as a TV and podcast host discussing trends and best practices.
Steven Baumgaertner at OMR
(OMR Festival 2026 Rerun) Advertising is becoming more expensive and, at the same time, more interchangeable. Brand experience studies show that only 20 to 25 percent of brand impact is generated by advertising. The strongest impressions are created by other touchpoints. An analysis of 400 brands proves that the top ten touchpoints alone account for 50 percent of the impact—with "lighthouse experiences" being particularly effective. Multi-sensory touchpoints that people experience physically can shape brand perception so strongly that they significantly increase the effectiveness of other contact points, especially digital ones. In this masterclass, RX Deutschland, together with Steven Baumgärtner and Olaf Hartmann, shows you how to identify your ten most important touchpoints and strategically develop them into levers for brand power. Look forward to exclusive insights from Grand Effie winner FC St. Pauli and from MINI.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.