About the speaker
Quirin Hasler, Co-Founder and CEO of Refluenced, pioneers influencer marketing with a tech-driven marketplace focusing on nano-and micro-influencers. Operating in the DACH region with offices in Berlin and Zurich, Refluenced gained fame on "Höhle der Löwen." Swiss-based Hasler transitioned from the event industry, notably the SunIce Festival in St. Moritz, which drew 20,000 visitors with top DJs, leveraging influencer marketing. This experience birthed Refluenced, merging innovative technology with influencer marketing to create impactful brand connections.
Quirin Hasler at OMR
Around a third of brand value depends on how culturally relevant a brand is. This relevance is created in the feed – and decided in the search bar. For Gen Z, TikTok has long been the primary search engine: 86% search there weekly and every fifth search ends in a purchase. Nevertheless, according to the study “Found or Forgotten” by [Firmenname], many brands remain invisible there. [Firmenname] shows why brands need to hold two conversations for this: those that build meaning – and those that trigger action. Proof of this is delivered live on stage by OACE, one of Germany’s strongest community brands: a case study with real before-and-after data and a live demo of the Search Intelligence Tool.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.