About the speaker
Eugen is VP Global Voice & Industry Relations at Kolsquare, where he helps shape how the market thinks about influencer marketing, beyond hype, tools, and vanity metrics.
He brings over five years of hands-on experience from Storyclash, working closely with brands and agencies across Europe on influencer strategy, data, and go-to-market reality. His focus is where influencer marketing gets uncomfortable: accountability, ROI, internal politics, and the gap between brand and performance.
Eugen believes influencer marketing is part PR, part performance, part psychology, and still wildly misunderstood.
Eugen Knippel at OMR
The market moves faster than most programs can keep up with. Algorithms reshape platforms, regulation tightens, creators expect something different than before – and AI keeps shifting what's possible.
Jenny Song Schmidt (Likeminded Marketing) and Eugen Knippel (Kolsquare) show how the most successful brands build their 2027 strategy – and where AI makes a real difference. It covers five stages: discovery, finding the right creators before competitors lock them in; selection, fast data-driven decisions; negotiation, terms that fit today's market; briefing, clear and personal even while scaling; and measurement, results that convince internally.
For anyone building a 2027 strategy that holds up two years from now.
OMR Festival in Hamburg
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