About the speaker
Nino Bergfeld is a Directory of Retail Advisory in the Retail industry division at Salesforce. He works closely with leading Retailers and Brands in Europe on their customer-centric transformation. That includes topics like digitization, next generation loyalty, web3, future of the store and general innovation.
Nino Bergfeld at OMR
The rules of e-commerce are changing rapidly: As customer expectations skyrocket, basic keyword matching is no longer enough. In an AI-first era, shoppers demand a deep understanding of their true intent. In this masterclass, salesforce strips away the industry hype and focus on concrete benchmark data. Based on the 4th edition of the State of Commerce Report—featuring insights from 3,450 industry leaders and the behavioral patterns of over 1.5 billion buyers worldwide—theyshow how leading brands successfully deploy AI-powered search.Discover how state-of-the-art Agentic Commerce Search works and what top performers do differently to transform search from a purely technical feature into a genuine revenue driver.
OMR Festival in Hamburg
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