Nicolas Hürner is Agency Lead for the DACH market at Frontify and is working with some of the most significant strategic partners and agencies. Nicolas has been with Frontify for more than 8 years and has more than 15 years of professional experience in SaaS and Business Consulting.
AI is changing not only how brands create content, but also how people discover, evaluate, and choose brands. As AI increasingly sits between brands and their audiences, simply being consistent across every touchpoint is no longer enough. Brands need to be clear, coherent, and understandable to machines as well as humans.
In this digital masterclass, Frontify explores how companies can prepare their brands for this new reality. How much control does a brand need? What does consistency really mean, and where should it end? And how can companies use AI to scale faster without losing their identity, credibility, and trust?
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