About the speaker
Matthäus Michalik is founder and CEO of Claneo, one of Germany's leading agencies for SEO, GEO and Content Marketing, based in Berlin. With over 16 years of experience, he advises startups, SMEs and corporations in the areas of SEO, GEO, Content Marketing and SEA.
As co-author of the book "Generative Engine Optimization" published by Rheinwerk Verlag, organizer of the GEO KNOW HOW Conference and founder of the GEO Know How Academy, he is one of the leading GEO experts in the German-speaking world.
Matthäus is a sought-after speaker at international conferences, guest lecturer at the Hamburg Media School and XU Exponential University, and author of the OMR SEO Reports.
Matthäus Michalik at OMR
(OMR Festival 2026 Rerun) AI is fundamentally changing search. ChatGPT, Perplexity, Google AI Mode, and AI Overviews provide users with direct answers, often without a single click on a website. In this masterclass, you will learn how Generative Engine Optimization (GEO) works and why traditional SEO alone is no longer enough. You will discover how AI systems select, cite, and link content. Claneo shows you proven strategies to become visible in AI-generated answers: from technical optimization and structured data to content strategies for maximum citability. With practical examples and insights from current studies, you will get a clear roadmap to successfully position your brand in the new era of search.
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