Nils Witte

Podstars by OMR

Senior Manager New Partnerships

Podcast
B2B
Brands
Data & Analytics

About the speaker

Nils is Senior Manager New Partnerships at Podstars and specialises in the acquisition and negotiation of new collaborations in the podcast sector. He recognises strategic opportunities, develops creative brand solutions and advises companies comprehensively on the topic of podcasts. Thanks to his in-depth understanding of the market and his instinct for trends, he successfully connects companies and podcasts.

Nils Witte at OMR

State of Podcast 2026: Why "We Also Do Video" Is Not a Strategy – and What Works
Digital Masterclass
Oct 07, 12:30-13:30
Track 1

The battle of platforms is escalating. Spotify and Apple rely on video, while YouTube and Netflix push into podcasts. What started as a side medium is evolving into a multimedia entertainment ecosystem – from viral TikTok clips to live shows before thousands. In 2026, the balance of power shifts: new distribution logics, shorter attention spans, growing AI influence. Bastienne and Florian show you the mechanics behind this shift: why 'just video' is not a strategy, what creators learn from the 'Späti principle', and whether AI hosts will take over the mics.

Podstars GmbH
Bastienne Früh
Florian Rinke
Nils Witte
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