Martin Grahl

Claneo

Founder & Managing Director


About the speaker

Martin Grahl is one of the founders and managing directors of Claneo GmbH, a Berlin-based SEO and content marketing agency with over 80 employees. With his expertise, he not only advises start-ups, SMEs and corporations, but also speaks at conferences and writes for trade journals such as Website Boosting and t3n.

Martin Grahl at OMR

[Rerun] GEO (Generative Engine Optimization): The New SEO for ChatGPT, Gemini & the New AI Search
Digital Masterclass
Oct 05, 13:30-15:00
Track 1

(OMR Festival 2026 Rerun) AI is fundamentally changing search. ChatGPT, Perplexity, Google AI Mode, and AI Overviews provide users with direct answers, often without a single click on a website. In this masterclass, you will learn how Generative Engine Optimization (GEO) works and why traditional SEO alone is no longer enough. You will discover how AI systems select, cite, and link content. Claneo shows you proven strategies to become visible in AI-generated answers: from technical optimization and structured data to content strategies for maximum citability. With practical examples and insights from current studies, you will get a clear roadmap to successfully position your brand in the new era of search.

Claneo
Martin Grahl
Matthäus Michalik
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