About the speaker
Experienced Managing Director with a demonstrated history of working in the creative and sports industry. Strong marketing professional skilled in Business Creativity, Marketing and Strategy, Digital Strategy, User Experience, Integrated Marketing, Advertising, and Creative Direction.
Martin Drust at OMR
(OMR Festival 2026 Rerun) Advertising is becoming more expensive and, at the same time, more interchangeable. Brand experience studies show that only 20 to 25 percent of brand impact is generated by advertising. The strongest impressions are created by other touchpoints. An analysis of 400 brands proves that the top ten touchpoints alone account for 50 percent of the impact—with "lighthouse experiences" being particularly effective. Multi-sensory touchpoints that people experience physically can shape brand perception so strongly that they significantly increase the effectiveness of other contact points, especially digital ones. In this masterclass, RX Deutschland, together with Steven Baumgärtner and Olaf Hartmann, shows you how to identify your ten most important touchpoints and strategically develop them into levers for brand power. Look forward to exclusive insights from Grand Effie winner FC St. Pauli and from MINI.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.