About the speaker
With over 10 years of experience in online marketing, Markus Beck leads the Paid Ads team at Internetwarriors GmbH. He discovered his passion for Paid Ads during his "Multimedia Marketing" studies and has continuously developed it ever since. Today, he helps companies scale their campaigns successfully and achieve maximum results.
Markus Beck at OMR
A high ROAS looks like success – but says nothing about profit. Many shops still manage Google Ads through rose-colored ROAS glasses, funding products that cost money with every click. Markus Beck, Head of Paid Ads at internetwarriors, shows how to integrate margins and contribution margins directly into campaign management, automatically segment inventory by profitability, and direct budgets where real money is made – forming the basis for products to be found and recommended in growing AI shopping.
OMR FESTIVAL 2027
Three days filled with inspiring keynotes, engaging discussions, and exclusive networking opportunities – that’s OMR27 in Hamburg.