Magdalena Mues is the founder and managing director of Claneo, an SEO, GEO, and content marketing agency based in Berlin. Since 2010, she has been advising clients on their online marketing strategy and providing support in strategic search engine optimization, as well as in GEO and content marketing.
“Do we have to remake everything now?” No, but Claneo shows that fine distinctions are necessary! While many SEO fundamentals remain indispensable for GEO, certain routines are losing relevance. At the same time, new tasks emerge that didn't exist before AI-generated answers. In this masterclass, Claneo brings clarity and order to these changes.
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