About the speaker
Louise Leitsch is CPRO at Appinio, winner of the OMR Audience Choice Awards 2025 and leads a team of over 90 research consultants in her role. Together, they support companies from a wide range of industries in the development and implementation of their market research projects. She is a social psychologist with a passion for everything to do with science, data and statistics. She also pursues this passion as a lecturer in business psychology at Fresenius University of Applied Sciences.
Louise Leitsch at OMR
(OMR Festival 2026 Rerun) Why do some ads convert exceptionally well while others fail? The key lies in translating market research into creation. Louise Leitsch (VP Research Appinio, OMR Audience Choice Award 2025) opens the "black box" of consumer psychology for you: moving away from demographics toward psychographics and Category Entry Points (CEPs). In this masterclass, learn how to use psychographics to reach the mindset instead of just the age of your target group for pinpoint messaging. Discover how to use the CEP framework to occupy moments of need and become top-of-mind, and how to transform data into razor-sharp briefings.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.