About the speaker
Florian Rinke is Head of Content at Podstars and host of the podcast "OMR Rabbit Hole." In his role, he is responsible for all editorial formats at Podstars—especially, of course, the OMR Podcast. Before moving to OMR at the beginning of 2022, he reported for more than seven years for the Rheinische Post on start-ups, digital topics, and the automotive industry. In 2020, his book "Silicon Rheinland" was published.
Florian Rinke at OMR
The battle of platforms is escalating. Spotify and Apple rely on video, while YouTube and Netflix push into podcasts. What started as a side medium is evolving into a multimedia entertainment ecosystem – from viral TikTok clips to live shows before thousands. In 2026, the balance of power shifts: new distribution logics, shorter attention spans, growing AI influence. Bastienne and Florian show you the mechanics behind this shift: why 'just video' is not a strategy, what creators learn from the 'Späti principle', and whether AI hosts will take over the mics.
OMR Festival in Hamburg
Get your ticket for the OMR Festival in Hamburg. Be there instead of just hearing about it.