Florian Litterst
adsventure
CEO
About the speaker
Florian Litterst is the founder of the social-first performance agency adsventure and is responsible for the paid social strategies of the most successful e-commerce and DTC brands. Together with his team, he manages and advises on an annual advertising budget of over 70 million euros on Meta and TikTok. Florian regularly speaks at conferences, providing hands-on insights into paid social strategies that truly work. Additionally, he is an author of OMR reports and an expert in various online seminars by OMR Education.
Florian Litterst at OMR
Meta is automating social ads at record speed: Advantage+, Andromeda, and new AI features everywhere. The solution isn't the next tool, but systems that work in daily business. Florian Litterst shows how adsventure works with them: AI workflows for ad creatives, automated research with AI agents, and getting started with agentic media buying. Plus a look at how creative testing is changing through Andromeda.
(OMR Festival 2026 Rerun) Social ads are changing faster than ever in 2026. Targeting has become a black box that only speaks one language: content. Your ad creatives are the new prompt to steer the algorithm. A fatal mistake many brands make is a lack of variance – instead of true diversity, they often use only minor iterations. The AI classifies these as "similar," causing performance to stall and budgets to be wasted. Without systematic variance, the AI lacks the necessary input. In this 60-minute masterclass, adsventure shows you their in-house AI playbook for social ads: learn all about AI-ready productions, smart workflows, and brand-compliant creatives. Using real cases, you will learn how to lower production costs and profitably acquire new customers.
OMR Festival in Hamburg
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